Think about the BEST experiences of your life…
I immediately go to my 7th birthday party! My Mom made every detail perfect, with a great cake, the PERFECT gift (a Minnie Mouse sleeping bag), and a sleepover to boot! I remember feeling important, understood, and cared for. Everything my little heart desired was looked after and this experience is forever imprinted in my mind.
Of course, there are other, more significant moments in my life. Events like when my husband and I bought our first home and within the first 24 months brought home two healthy, baby boys. Whatever those remarkable, memorable, experiences may be, THOSE are the same emotions and feelings that many businesses try to replicate in their customer experience.
Feelings of understanding, welcoming, success, recognition; all things we as human beings naturally attach to events and create memories that keep us coming back and wanting more. When applied to the customer experience, the ‘big ones’ like Apple, Disney, Amazon, and many, many more have detailed, developed programs where a winning customer experience has been identified that they repeat!
Seems easy enough, doesn’t it?
So… organizations get focused on the experiences of their customers…
They start developing unique value propositions to clearly understand the value to the customer and separate themselves from competitors in the marketplace. Perhaps a CRM software or contact management system is implemented to enhance processes and increase efficiency. Likely, there’s an investment in sales training.
All steps taken to ensure the customer keeps coming back for more, tells their friends and family members and, of course, keeps opening their wallets.
Now, what about Candidate’s/Employees’ experiences? And we’re talking about more than the holiday party here. 😉
What is it like to interact with your business as a potential employee? Consider this – your employee’s first day could feel as great as their 7th birthday party or provide the pride and prestige they felt when they bought their first home. The collective experience created through the 0-30-60-90-day recruitment and onboarding process will have significant impact on the direction of your business. Do your newest and potential employees have the opportunity to identify commonalities with your organization through:
- Organization objectives
- Leadership style
- Community involvement
- Training and personal development
- Core value system
- Team dynamics
Do you provide them with every opportunity to be productive as quickly as possible? What consideration has your organization given to the socialization of a new team member? Now…consider what your customer relationships might look like if the customer experience mirrored the candidate/employee experience…
Don’t allow new hires to think, “I wish I’d known this 89 days ago”!
For more information on how to get focused on the candidate and employee experience through strategic recruitment, selection, retention, and onboarding Contact Us Today.