The scope of the human resources (HR) profession today is much larger than it used to be. The capacity required to advise, direct, control, and lead the imperative business functions of modern HR is nothing short of awesome. Every day, SmartHire® speaks to business owners, senior managers, and HR professionals to glean insights into their processes, goals, and needs in an ever-changing business environment. In these conversations, we ask about each organization’s strengths, targeted areas for development, and innovative interests. We learn about the tasks on a specific desk, a company’s high-level and strategic operations, or (in the best conversations) both. Our discussions with HR professionals almost always lead back to one topic in particular – the importance of company culture in an evolving workforce.