HR and Marketing Join Forces to Enhance the Experience for All!
Last night, my bestie and I did something that we have not been able to do since COVID-19 hit our region. We met at Costco on the northside of Saskatoon, jumped in one vehicle, and continued south into the city to tackle our individual family shopping lists together. Like most public experiences today, it wasn’t the same as our last monthly Costco trip (February of 2020) . Once we got through the new logistics and conversations of mask-wearing and hand sanitizer, it really was just like it always is with that chick – fun, adaptable, supportive, and hilarious.
As we pushed our loaded carts through the parking lot, (me riding my cart like a parade float and my friend laughing quietly) a recent project with a Client came to mind. Following a merger, this prominent prairie-based business invested energy and attention into clearly defining the roles, responsibilities, and key traits for all positions in their newly developed organizational structure. For simplicity and confidentiality, we will call them Company A. Company A came into our project with a well known and reputable brand. The market and customers already easily recognize them and have come to know what to expect. The Client’s goal through our project was to provide a similar experience, through standards and systems, for the employees within their freshly formed organization.
Your People Communicate Brand
Like many companies, Company A has a solid marketing plan with sales development strategies and focused attention on the customer experience. These are all pieces that build a trustworthy brand. However, who is it that directly communicates that brand to the customers? Who wears the logo on their chest, presents business cards directly to potential customers, and spends time creating solutions for your business? Your people. Essentially, your people and their function are handled by HR making this department Marketing’s new BFF.
Best Friends Forever
Marketing and HR in your business need to be like besties; supportive, adaptable, and like-minded. Marketing and HR should borrow concepts and strategies, share advice, and not be afraid of any critique between the two. These two disciplines in your business should work directly with one another through weird or challenging situations where their previous experiences, ideas, and research are shared to make a better overall experience – much like the navigation through a collective COVID shopping trip.
Interdependency = Success
As Marketing focuses on brand and HR focuses on people, their collective focus on excellent experiences for customers, vendors, and employees. Together they will enhance performance and profitability for your business. Just consider what might happen if your marketing function attracted and collected the wrong type of leads for your sales team? What about if your recruitment function brought a slew of inappropriate and unqualified candidates? Thus, a strong, interdependent relationship between these two essential business disciplines is key to overall success.
Make your HR and Marketing departments like besties – call SmartHire® today.