The first part of this piece suggests assessing your needs. It helps streamline the process for employers, but it can help job seekers as well. They don’t waste time applying to less than ideal places for matches to their skills. There are further ways you can decrease the frustration of job seekers.
Applying for jobs is a tedious, humbling, and often ineffectual process that can take days or weeks of a candidate’s time. Improving the candidate experience throughout the application and hiring processes reduces the time it takes to secure a new hire. Making the experience faster, easier and more rewarding for candidates enhances your brand’s image and boosts the odds of the right talent completing your application.
Here’s how to create a candidate experience that bodes well for your recruitment efforts:
Streamline the Process
Make it easy to apply by moving the entire process online. You can save, store and track your applicant information. You may also get more quality leads simply by being more digitally accessible.
Target Desirable Candidates
The best way to boost your candidate experience is to target your efforts toward the correct crowd of applicants. First, discover your target audience. Come up with a profile of the perfect candidate, including education level, experience, and talents. Post your job listing on sites your prime candidate uses the most (consider the region, industry, relevant association, and post-secondary institution job boards available).
Track the effectiveness of your recruitment efforts and make changes to the process to ensure the most efficient methods are being applied. An effective job advertisement is like any great ad, and, with 71% of surveyed people suggesting they are actively looking for other work, you should treat it like one. Use your ad to make a pitch to your ideal candidate, using SEO and effective keywords.
Simplify Your Application
The main problem surrounding the job application process is how much time it takes. Every employer has a different set of requirements and submission guidelines the candidate must follow, and a long list of information he or she must read before beginning. Make your initial application as simple as possible, eliminating redundant questions and steps. Consider saving more in-depth questioning for the interview, not the initial application.
Surprisingly, some employers still have a box of resumes sitting under their desk. Those days are over. Simplify the entire process for you and your applicants by taking it online.
Keep Candidates Informed
Consider the relationship between you and the applicants as equal footing, like a perfectly balanced bank account. For each withdrawl, there must be a deposit. If it’s out of balance on either side, it simply won’t work. Asking potential candidates to do too much is a sure way to lose them. When candidates ask too much of an employer, they appear problematic or overly demanding. From your end, you can maintain a balance by keeping them informed and following up.
After candidates jump through the hoops of applying for a job, the least the company can do is keep them informed about the status of their applications. This can ease relationships between your company and candidates and make the hiring process smoother if you decide to accept an application. Staying in communication can improve response time and encourage a candidate to get back to you as soon as possible. For ways to enhance your brand and hook more talent, contact our team today.