For decades, companies across all industries have focused on keeping their customers happy. Marketers work to define target customers, develop value statements, and craft marketing strategies to expand business while focused on meeting the needs of the customer. The best customers are those who return to your business or spread the good word about your stellar organization. Treating customers right is the formula for business success, so why not treat candidates the same way?
Candidates are Your Customers, Too
Candidates can sometimes be treated like pawns during the hiring and onboarding processes. This is unintentional, as most hiring managers and human resources personnel are simply swamped with work. It’s time to start thinking differently about your candidates. Instead of treating candidates like warm bodies to fill a chair, treat them as well as the customers you serve.
When you treat your candidates in the same manner you treat your customers, through a great experience, you produce similar results. Happy candidates will brag about their experiences with your company, referring friends and family to your business as customers and/or potential candidates. Treating candidates well can also be beneficial to your company when they are hired as happy employees. When the recruiting and onboarding process runs smoothly, your new employee will have a great impression of your organization, feel welcome and ready to be a productive part of the team.
Candidates are Searching for Something Specific
Employees want to hit the ground running, same as customers want to quickly open the products you have sold them. When staffing any position, even if you don’t work for a staffing firm, consider your candidates as customers and treat them accordingly. In the case of hiring candidates, consider the position to be the product you are selling. Work to make great candidates excited to become part of your organization.
Follow in the Footsteps of Staffing Agencies
Third party recruiters and staffing professionals have been conditioned to treat candidates as customers. For these professionals, successful placements mean compensation for their efforts. The same is true for small and medium businesses, just in different formats. Ensuring candidates have a positive experience with your company can build potential customers or return candidates, if not chosen as the candidate to hire.
Unqualified candidates may not be suited for a current position but treating them well will ensure they want to remain in your active candidate pool. Similar to the customer that visits your business without making a purchase, treat the unqualified candidate well and they will be likely to return.
Treat your candidates and new employees like your very best customers – your brand will thank you!
To find out more about creating a great Candidate and New Employee experience, contact SmartHire® today!